A deep dive into the party industry (conducted by Party Business Growth Solutions) based on the following two data sources:
(350+ participants)
Questions about types of events, financials, tools used, goals for the year, and much more
(70k+ actual events)
Includes data on types of events, pricing, sales cycle, most popular days/months, and more
To this point, there has been a serious lack of meaningful statistics for this unique industry. We, at Party Business Growth Solutions, are in a unique position to have access to both a relevant audience and industry-specific data, that allows us to conduct such a deep dive.
Leveraging this kind of historical, aggregate data empowers businesses in the party industry to make informed decisions for their party business and life goals. The kinds of decisions that can drive growth based on evidence and trends, rather than guesswork, or more generalized statistics which may not be applicable for this particular industry.
With the sheer quantity of data involved, we’re committed to converting the raw data into meaningful, digestible insights, so that each individual party business doesn’t have to.
This said, we -of course- encourage each business to make their own assessment of what the data means for them and their particular business.
Currently, we are releasing our findings as we work our way through this mountain of data. There are two main ways you can access the data as we release it:
We may, at a future date, assemble all of our findings into a single State of the Party Industry Report, but that has not yet been determined.
There were several ways people were invited to participate in our survey and event data collection for this research:
There were just over 350 survey participants (during Dec 2023) who came from 18 different countries and 21 different entertainment types, with a mix of both full time and part time businesses.
The distribution of Party Business types is as follows:
(note: many participants offer services that fall in more than one of the categories below)
Our deep-dive event analysis had us looking at data from 73,546 events and enquiries from 2023.
The distribution of Party Business types within this dataset is as follows:
(note: many businesses offer services that fall in more than one of the categories below)