NOTE: this transcript has been automatically generated and may not be 100% accurate
Hello, party people, Mitch, here from Party Business Growth Solutions, I’m super excited to be doing this training for you today. We’re going to be talking about websites that actually book you more gigs, so simple things that you can be doing for your website to get them more productive for you and selling for you 24/7. Now, I am going to be doing my best to keep this video as brief as I can while packing in as much value as possible. This happens to be a topic I could go on and on and on and on and on about. I’m going to be trying my best to rein it in and and keep this to the most valuable stuff for you. So let’s dig in here. All right.
Now we recently did a review where we went through and we combed through over a thousand children’s entertainment websites. All right. And what we’re going to be sharing with you today is is based on our observations and patterns that we observed happening while we were going through these sites. We were blown away actually by some of the mistakes that were happening across many, many, many websites. All right. So we’re going to be reviewing those biggest mistakes to avoid. They’re going to be some of them. You’re going to hear me say this out loud and say, Yeah, obviously, but you would be amazed. And if you go in second review and look at your website, you might even not realize you’ve already made some of these mistakes yourself. All right.
So we’re going to jump right in here and get right into these big mistakes. All right. So let’s get started with the most obvious ones here. All right. You need to say what you actually offer on your website. It’s not enough to assume that people landing on your website know who you are, what you’re all about. It’s not enough to just say we are the premier children’s entertainer of and then enter your city name. That’s not telling me what type of entertainment you provide, what makes you special, what makes you different? OK. So I need you to lay it out for me. Put it on your website. Assume I know nothing about you. I’m going to talk a little bit more about that later on in this presentation. All right. But you need to actually say what it is you actually do. Don’t give it to me in vague terms. Give me exactly what it is you offer. All right. Don’t force me as the visitor to try to figure it out and be a detective now on that same note. You need to make it abundantly clear what regions and ages you service. So who are your events for? All right. Tell me. Lay it out for me. Don’t make me guess again. A lot of times people think very much, you know, I run a local business and the only people are going to land on my website are local people, and that is not necessarily true. So you want to filter out those people that are not appropriate for use of the you’re not wasting your time with them. You also want to make it abundantly clear to those who you are perfect for that you are in fact perfect for them and their needs. All right. So explicitly state what regions you serve as the service I’m talking about. Geographically speaking, who do you service and what ages are your events perfect for? All right, make it clear. All right.
Next, do you have a venue? Are you a We Come to you service? Do you have both? I don’t know unless you tell me. So make it clear some families are planning events and they want it to take place at their home, and they wouldn’t be considering you if you were a venue. Other families may be flexible on that. Other people know for sure they do not want to do it in their home or their apartment, or wherever it is that they’re living at the moment. So you need to make it very clear to people so they’re not guessing about this. So again, to recap so far, we want to make sure you’re covering what you do, what makes you special. All that stuff. What geographic territory you service. What ages your events are perfect for. And where does this all happen? Do you bring it to me? Do I come to you if I’m coming to you? Or am I going? All that stuff make this incredibly clear and most importantly, make it incredibly easy for people to be able to book you.
You would be blown away at how often I go to a website and I’m clicking around. It all sounds great, but I have no idea what to do next. All right. So make it easy booking. You should be the absolute easiest thing anybody ever has to do. And at the minimum, making a request to book you should be the absolute easiest thing that they ever have to do. And that includes those of you out there with incredibly long booking forms. I’m looking at you. You need to get rid of those long booking forms. I want this to be simple and clean and professional. And you know, we have a system that does all that stuff for you, and I’d be happy to talk about that stuff with you. But that’s not the point in today’s video. But I want to getting rid of all those incredibly long, overwhelming, intimidating booking forms. I don’t want you hiding your booking process, put calls to action all over the place. And so we’re going to dig into that stuff right now. OK, but before we do a couple of technical issues, but not too technical, all right. I just want to make sure that this is mentioned because it would not be fair for me to put a video out there about websites that actually convert visitors into clients. If I didn’t cover some of these things. All right.
So number one, the speed of your web site does matter. If your website is slow moving, you will not only get penalized by the visitor themselves, getting frustrated and disappointed and just moving on, but search engines now are actually penalizing sites that are slower to load. So make sure your website is snappy and loading up quickly. One of the biggest culprits I’ve seen out through that review that we just did of over a thousand children’s entertainment websites is they’re using massive. Midges, and they’re not they’re not compressing those images down to the size they actually need it for for the website. So if you do professional photo shoots, amazing those photo shoots, those photos are probably done in incredibly high resolution, probably 300 or plus dpi. You don’t need that for your website, so compress those images down. If you don’t know how to speak with somebody who’s got those tech skills who could help you with it and get it re uploaded to your site that way. All right.
Next. Your web site needs to be mobile friendly. This is more important now more than ever. This is another one where it’s not just about the visitor, but it’s also about search engines. They are penalizing websites that do not have mobile responsiveness. OK, that means your website looks good on a mobile device and is easy to read on a mobile device, as well as on a desktop laptop tablet. All right, so you want to make sure your web design, whoever did your website or whatever platform you’re working with allows you to make mobile friendly websites. So not just for the search engines, but again your visitors themselves. If you analyze your traffic, I would bet more than 50 percent of your traffic is now coming from a mobile device. So if you’re not making your website easy to navigate on that mobile device, then you are missing out on potential clients that are heading over to your competitors, whose website is easy to navigate when they’re on the go. And guess who they’re going to book? All right. So let’s move on from this one.
Key words really do matter, and it’s not just about search engines, this is also about your visitors, OK? People are going to be lazy when they visit your website, they’re going to scan your web site first. Just do a quick visual scan. If they don’t quickly pick out the keywords that are relevant to them, then you’re missing out and they’re going to move past your web site and head over to the next one. Now, something I wanted to mention on the topic of keywords and the content on your website as well. Is that your website? This was a mistake that I saw people making when it came to the content of their web site. Everything was very me centric. Look at me, this is what we offer. We do this, we do that. But what I want you thinking about when you’re designing your website, you’re writing the content for your website. I want you thinking about what are your visitors, wants to change all those we do, we offer. We’re this. We’re that changed all those to you. Get statements. OK, what is the benefit to your clients? OK, focus on that and then make your keywords around, though that type of content, because that’s what people are actually searching for. All right now, search engine optimization is a whole other topic that we can’t cover in today’s video, but this gives you a little bit of a primer there. All right.
And great design matters. And this one is about your visitor because, you know, we are in the business of entertainment and providing people enjoyment. And if the first thing they do is they come across a website that just turns them off, even if it’s just the aesthetics, they’re going to assume you’re not as professional as you probably are, and they’re going, get the wrong opinion about you and your organization and move on to somebody else. All right. So make sure your design is nice and clean and all that stuff.
In fact, we’re going to go over the formula for websites that actually work right now, and it is C + C + C + C = C. So while that is not arithmetically correct, is that even a word? All right. The arithmetic here is definitely wrong. This is not algebraically correct. But here’s what that stands for.
Your website needs to be clear, concise, captivating, and it must have calls to action.
Those four elements must be on your website. I want you considering that on every single page of your website, if you do all four of those, you get that fifth C, which is clients. You’re going to convert your visitors into clients and that’s going to get you more gigs. So clear clearly state what it is you do, who you are, what you’re all about, what makes you special, concise. See everything as concisely as possible. If you get big, chunky paragraphs, get rid of them. Replace them with images, headlines, some headlines, bullet list things like that. All right, captivating. This is where that visual appeal is important. You have to have images that that say a thousand words and show people the end result that they’re going to get to experience. So your images, you know, if you’re a face painter, for example, I don’t want to just see the designs you can do. I want to see the reactions that your designs create, right? I want to see the emotion behind all of this. So that’s just one example, but make it incredibly captivating. Make sure your website is not overcrowded. It’s easy to find what we’re looking for, that you’re using nice colors that really draws in your positioning things in the right places that really draw our eyes to the things that are most important and calls to action. This is one of the things I see lacking the most. Not. If you want to have buttons and calls to action all over your site so that as soon as I see the content that gets me excited, I saw the image. I was like, Wow, that’s what I want. There’s a button right there ready for me to take my action and make my request, or check my email, check your availability or book you now. Whatever the case may be, whatever that next step is, you want people taking make it really easy for them.
So great example of a page. I see people forgetting to put calls to action or use a different example from my character entertainers out there. They’ll have a page with a list of all their characters and which is great, and it’s usually really captivating with beautiful pictures and all of that stuff. But then with each character, I want a call to action, so I see a specific character that looks exciting to me. I want to be able to book it right now, all right, or make a request for that character right now, so make it really easy to do that stuff. All right.
Lastly, there are actually three types of visitors coming to your website. All right. Well, there’s four types. The fourth type are the people who don’t belong on your website. They were looking for something completely different and somehow stumbled on stumbled on your website. We can ignore those people, so don’t worry about them.
But the other three types we have cold leads, cold visitors. These are people who’ve never, ever heard of you. All right. Coming to your website, maybe they, you know, they googled something that somehow clicked on something that brought them to your website. Never heard of you before, but now here they are.
We have our warm visitors. All right. These are people who have heard of you, and maybe they’ve, you know, heard of friends in the community that have used your service, but you’ve never actually seen you in action. They’re not sure if you’re great, but they’ve they’re familiar. All right. And they’re at your web site.
And then finally, we have the hot leads. These are the people who they know you. They love you, they trust you, they want to book you, and they’re coming to your website. I challenge you to make sure your website caters to all three of these audiences and that it’s clear to each one of them where they should be looking on your website. So what do people who are cold to you need to see to? Immediately get to know you what you’re all about, get excited about the service you offer and want to then find out more.
What can you be putting, you know? Maybe it’s a it’s a demo reel video of all the amazing things you’ve done, maybe it’s a gallery of photos. You know, what are the things that you could do to help that cold audience the second they land on your website for that warm audience? What’s going to help tip the scales? So now they’re doing their research that kind of hurt of you. They’re doing, they’re looking into your competitors as well. What are the things you could put on your website that’s going to help them say, yes, this is the group I want. This is the person I want to book, right? So what can you put on your website to help those people immediately see it? There might be testimonials as an example. Maybe that video as well might help them tip the scales for them, but think about the things that you can be doing for that particular audience. And then finally, that hot audience they want to book, you make it easy for them to book you so right on your home page.
I want you to go back, look at your home page right now and say to yourself, Do I have something here that’s going to immediately help the cold visitors figure out who I am, what I’m all about and get excited about me? Do I have something that’s immediately going to help these warm visitors tip the scales to say, You know what? I don’t need to look any further. This is the group to book. And do you have something that immediately helps that those hot visitors book you immediately and make their requests immediately?
So that’s my challenge to you today. All right.
Now I thank you on behalf of myself, Adam, the entire Party Business Growth Solutions team. I want to thank you for tuning in for this. But before you leave. Couple of points on your next steps. First of all, you know, we’re offering this training because we exist for want with one sole mission in mind, and that is to help you grow your party business as quickly as possible. And that’s why we offer this. We don’t only offer free training like this, but we do this through tools and resources and advice and different services that we offer. So if you’re looking for things to help grow your business right now, that’s what we’re here for and we’re here to chat and help you out in any way we can. So do go ahead and start a chat with us. Reach out to us at any time, OK?
But if you’re not sure where to start, you know your website might not be where you need to start for your business. We’re all in different stages in this, in this game here. So if you’re not sure where you should start and where your greatest opportunity for growth is today, I would encourage you to head over to partybusinessgrowth.com/quiz. All right, when you go to that website, it’s going to load up a short quiz that we’ve developed specifically for party business owners, children’s entertainers and activity providers. And it’s going to lead you through a series of questions, and at the end, it’s going to actually calculate a score for you, and it’ll identify for you where your greatest opportunity for growth is today. Not only will it do that, but will actually lead you to some more free training, just like this that help guide you on that very specific step that you’ve just identified. All right. So we’re hoping tools like this is going to help you grow your business as quickly as possible. Like I said, if you ever have any questions at all, please reach out to us. But in the meantime, figure out what your first step is. Head over to partybusinessgrowth.com/quiz. All right, thank you so much for watching and party on.