NOTE: this transcript has been automatically generated and may not be 100% accurate
Hello, party people Mitch from party business growth solutions, and I’m here today with a special visitor, I have my boss Maddie here watching me keeping an eye on me, making sure I’m doing a good job today. Maddie and I are here to talk to you about the four different types of social media posts. OK, so there are four types of social media posts for your business social profiles. These are four categories we’re going to go through what the four different categories are, how often you should use these. What makes them different from each other. And what the value of each one of them is? All right. So let me give you some examples, too.
First thing we’re going to do right now is we are going to draw a little chart for you. OK, so this chart is going to have two axes. We have our vertical axis. This is our value line. This is how much is this piece of content? How valuable is it to your followers, not to you, but to your followers, right? So is it a high value or is it of low value?
The other axis, this is the ego line. How much is this piece of content about you? So is it all about you or is it not about you at all?
And this has created for very clean quadrants for us, and that gives us our four categories. All right. So the first section we’re going to look at is right over here. This is the area that is not about you and is of low value to your followers. This is what we call the garbage post quadrant. These are all foreshadowing a little bit here. These are the post you never want to be posting. OK, so we’re going to talk a little bit more about that soon. But there’s a reason we call them garbage posts, and we’ll talk about that in a minute.
If we move over one quadrant to the posts that are about you and have low value to your followers, these are your promo posts. They’re all about you, and they’re of low value to your followers. We’ll talk about why they’re of low value in just a moment because a lot of people get confused about this. Most children’s entertainers that I look at when I go and look at your Facebook page or Instagram accounts, it’s all promo posts all the time. This is a big problem. It can’t. There’s a time and a place for all of us, but it can’t be the only thing you ever posting. If it is, you will lose your audience.
Now if we go over to the next category things that are of high value, but not really about you. These are called value posts.
And the next category is those things that are of high value and are about you and these are perfect posts. These are the unicorn posts. These are the things you absolutely want. Do we love unicorns? We do. We love unicorns. So these are the things you really want. So they are, of course, because they’re unicorns the hardest to come by as well. So we’ll talk a bit about those with some examples.
So let’s jump into some examples here and do some examples. So we’re going to use a family magician as our example, because we love magic in this house and we’re going to first talk about garbage. But remember, these were the ones that are not about you and they are of low value to your followers. So what would be an example of that? Well, let’s pull up an iPad here. There we go. All right. So this example says the five best places for a late night snacks after a night on the town. Right? This is not necessarily garbage post for any company that out there, there are companies whose target market are the people who are concerned about the five best places for late night snacks after a night on the town. Unfortunately for our family magician, this is not likely to be the parents with young children. And if we’re flooding their feed with things like this, this is obviously just an exaggerated example. But all you’re doing is you’re sort of alienating your followers. They’re looking at the content saying This person just doesn’t get me. They’re obviously not the right fit for me and my child’s party. Or what have you, OK? So we don’t want that. So all it’s going to do is make your audience angry and we do not want to make your audience angry. The whole point of social media is to go out there and have a good time for it to be an escape from our lives. Right. So we don’t want that. All right. So we’re going to move on. So we want to use garbage post. How often should we use them? So we use them ever. Never, right? Never. All right.
So we’re going to move on to the next one promo post. These are the ones that are about you and of low value to your audience. So let’s look at an example from our magician friend. All right. Special offer or get a free upgrade to our premium magic party if you book today and then click here to see more. All right. So a lot of people, when I tell them this is a low value to your audience, get really upset with me, they say, How could it be of low value? This free upgrade is actually worth $100 and that’s of incredible value. But we have to remember is not everyone is planning an event right now. Right? So to all the people who are following you who only have birthdays in March, for example, and let’s say you’re in June, while those parents are not planning a birthday for a March birthday right now. So we have to keep that in mind, that people are at different stages in this event planning cycle. And so your special offer is of high value to a segment of your followers, but not to most of your followers. OK. So this becomes a promo post. There is a time and a place to do it, in fact, in terms of how often you should do it. You should basically have 25 percent of your post. Should be promo post, so I’m not suggesting you need to do less promo. I am suggesting you need to do more of the stuff that is coming up next.
So because this stuff is important, we need direct calls to action to people. We want them to know what you do, what you offer and give them incentive to book you now. So value posts are the ones that are not about you, but are of high value to your audience. OK, so you this family magician knows their audience. They know it’s parents with young children. They think about the struggles they may have. They think about the things that they’re looking for and they think, OK, what can I do? What kind of content could I put out there that would be of value to my clients, to my followers? So value could mean that it’s entertaining. It can mean that it’s useful. It can mean that it’s educational. There’s lots of different ways to provide value, and you want to strike a balance between all of those. You could just be engaging. OK, so here’s an example, Rainy weekend ahead. Here are my five favorite indoor activities for kids that are free. They are, and then obviously the rest of the post would share what they are. This shows your followers that you understand the struggles they are dealing with on a weekend where it’s going to be raining and we’re all stuck inside and we can’t get out and do the things that we love to do can be really boring and frustrating. So we don’t want that. So this magician now is helping their community by providing value. Now, if one of the five things is a magic show that they are performing, that the parents have to sign up for and pay for, this is no longer a value post. OK, that teetering between value and promo at that point, OK? But if none of the things that you’re suggesting here are about you, this is a value post. It’s not about you, but is of high value to your audience. All right.
Let’s keep moving our next one. Our next category is the perfect post. These are the ones that are about you, and they’re of high value. These are unicorns. These are the ones that we love because they’re promoting everything that you’re all about and are promoting what you do. They’re providing value. They’re engaging your audience, but they are the hardest to come up with. So here’s an example for our family magician; dinner prep with kids around is tough, so I’m offering magical virtual babysitting for free. Join my live stream Magic Show tomorrow at 5:15 Sharp. Reserve your spot at and the rest of the post describes all the steps they need to take to sign up. This is a perfect post because it is promoting the exact service you provide. Doing it in a way that is providing value to your clients. Getting them into your world. Capturing leads. And now you nurture those leads over time with more value promise. More perfect post and some promo posts sprinkled in there.
OK, so that’s the difference between the four different types of posts and which ones you should use. So as we talked about garbage most never, we don’t want to see them promo posts about 25 percent of your posts, the rest of your posts, you want them to just be a mix between value posts and perfect posts. The more perfect post you could do, the better. But they’re admittedly are the hardest to come up with because that’s where the creativity is going to be really important.
So a couple of other things I wanted to share. Since we’re on the topic of social media, I wanted to share two strategies to make posting easier, faster and better for you.
OK, so the first strategy is a weekly plan. OK, so some people, if you’re if you feel like your social media posting is just random acts of posting right now, we don’t want that. This is going to make your life way easier. So this is the first strategy you can take, as you could just make a simple weekly plan on Mondays are going to do this kind of content Tuesdays, this kind Wednesdays, this kind Thursdays and so on. What this does for you is it gives you a plan and takes the thinking out of the process, and it becomes easier to generate your content, OK? The downside to this, of course, is it feels repetitive both to you and to your followers. And so if you do this for too long, this that can be problematic. But if you don’t have a plan right now, start with this. Just get it rolling, OK?
The second strategy is obviously much more involved, and this is to have a full year plan. So in a full year plan, I’m talking about literally you make a plan for every single day of the calendar year. And then you takes all the thinking, all the planning. Now it’s obviously a ton of work to set this up in the first place. But if you’re willing to do that work, you will see the benefits as the year unfolds.
OK, so now, of course, when we set our clients up with this strategy, the results have been unbelievable. People are telling us to change their lives, save them hours are looking more professional. They are scheduling four weeks out without any stress at all. We had somebody tell me that they did a few weeks in less than 30 minutes, results scheduled and ready to roll. They’re getting more engagement as well. OK, so the clients that we work with who have done this and have had this success, what they’re talking about is our social media calendar. This calendar is 365 days of social media content completely planned for you, built for children’s entertainer. So all the content is is with you in mind, OK? This isn’t just random stuff in the way it works is every single day of the calendar year. Here’s just a quick week sample has a different prompt for you, and on some days you’re going to see it has a specific engaging question. You can ask your audience and other days it’ll give you just an idea of what type of content you should be pulling from and looking for from from all the content. You already have all the resources and assets you already have. So that’s the way our social media calendar works, and we have a 2021 edition available right now. And in fact, it’s currently the price is reduced to $37 and we actually have a free bonus on right now for those of you who are interested. You can get the content planner. So the social media content planner with a unique idea for every single day of the calendar year. And we’re throwing in a free bonus, which is our social media vault, which is over 90 curated, curated content assets. These are means and gifts and videos, and some are fun and silly and some are inspirational and all that. And it’s just stuff we found online and we’ve included all the sources, so you could use that as inspiration. Or if you credit the source, obviously as we did, you can obviously post that and give credit to the people who originally posted that so that we’re throwing in for free.
So if you want this calendar, you want to learn more about it. Head over to partybusinessgrowth.com/calendar. OK, so that’s partybusinessgrowth.com/calendar, OK?
So on behalf of myself and Adam and the entire party business growth solutions team, including Maddie, our boss, right? We just wanted to say obviously, thank you for tuning in, but I just want you to know our sole mission. Our sole goal for our organization is to help you grow your party business as rapidly as possible. That’s the only reason we exist, and we do that through things like our Facebook group, the party business think tank. So if you’re not a member yet, join us there. We do it through resources and advice like this free training we’re providing right now or resources like our social media content planner. And we especially do this through tools that we offer. These are software tools. We have one tool, for example, that is a tool to help you run your business way more efficiently. It’s an end to end platform that handles the booking requests all the way through to billing and planning and staff scheduling. Even so, all that is covered. We have other tools that our marketing tools to help you get more word of mouth marketing for your business, or how to leverage free live streams into free livestreams and turning them into paid paying gigs. OK, so we have tools that help you do all those kinds of things. So if you have any questions about any of that, then absolutely reach out to us.
The last thing I want to say is obviously thank you for tuning in, but I talked today about social media and I talked about the four different types of social media content that you might want to be considering for your party business, but that may or may not be the right place for you to start your journey right now in growth for your party business. Everyone’s at a different stage. Everyone has different needs. If you’re not sure where to start with your party business, we actually created a party of business growth quiz and this quiz will walk you through. All the steps you’re going to ask is going to ask you a bunch of questions, and at the end, it’s going to give you a score and help you identify what your opportunity is for what your greatest opportunity is for growth today and where you should start working. And in fact, after it identifies that it gives you more training like this on that specific area. OK, so if you want that below this video, there’s going to be a link over to the to the quiz, and I want you to take that quiz. All right. If you have any questions along the way, reach out to me. Contact me either through social media or through our website or anything like that. You can reach us anytime. Head over to partybusinessgrowth.com. All right. Thank you so much for tuning in and really appreciate you taking the time to watch this right through to the end. And that’s it. Party on!