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VIDEO TRANSCRIPT
NOTE: this transcript has been automatically generated and may not be 100% accurate
Hello, party, people, Mitch, here from party business growth solutions and today I wanted to do a really quick training for you all about training your staff so that they can achieve excellence.
OK, we want them out there doing a phenomenal job representing you, your business, your brand super well so that they’re getting building your reputation, helping you build your business. So we’re going to dig into this one, and it’s going to be a quick training for you. But we’re going to start it with this question right here. Going to ponder for a second which of these two is more important to your business, right? Is it your clients or is it your staff? So because on the one hand, with your clients, they’re the ones who pay you the money, they pay your bills, and we opened the business to generate profits and all of that stuff, right? So the clients are obviously critically important because that is the lifeline of your business now.
On the other hand, your staff, if you are a party business that relies on the team of staff, they are the ones out there providing the thing that your clients would be willing to pay you for, right? So without a high quality team of staff, then all of a sudden the clients will dry up, right? So we want to make sure that we’re really thinking this through here. Now answering this question should be as puzzling and as difficult for you as it is to answer this question right here, right? Which came first. The chicken or the egg, right? It is a the age old question is been one that is difficult to respond to and difficult to answer any question about, which is more important. Your clients or your staff should be equally difficult for you to answer. All right.
Now there are actually two big questions I want you asking yourself. So if we’re all on board here and we’re thinking, OK, you know, I could get behind this, I realize my staff are incredibly important to the success of my business. Then there are two questions always to ask yourself when it comes to getting your stuff ready and preparing them to achieve excellence, which is what we talked about right at the onset.
The first question is what makes your staff able to achieve excellence?
What are the things that you need to do? What are the things you need to equip them with to make them able to actually achieve excellence, right? If we’re sending them out there with incredibly low quality products and gear or costumes or what have you, that’s going to make it really difficult for them to achieve excellence. You’re setting them up for failure before you’ve even started, but it goes beyond just the physical stuff in your business. What else do they need to be able to achieve excellence?
Now the second question is again, equally important what makes your staff want to achieve excellence?
What are the things that you need to do that you can do to motivate them and inspire them to actually go out there and give it their all? And these are two questions that are difficult to answer in a super short training that, like the one we’re doing right now. But these are questions you should be having on your mind and coming back to regularly.
OK, but ultimately, where it all starts is with training. It all starts with high quality staff training systems for your party business. That means it is systematic. If I ask you the question how many hours of training do your staff go through before you set them free into the world and your answer? The only answer you could give me is it depends on the person. Then that means that tells me you don’t necessarily have a system ready that everybody goes through. And I’m sure at the end of that process, some people might need a little bit more training. I get that, that’s really fair. And some people might be able to advance through the training a little bit quicker. But we want to know that you have a set system that is reliable to set your stuff up, to be able to achieve excellence and to want to achieve excellence. All right.
Now, when it comes to staff training, there’s actually multiple layers to training and what training could look like. OK, so the very first letter right here at the center that blue circle, this is training that a lot of people do. Most people will do this for their staff and this is simply just training them on the thing you do. So if you’re a magician, this is, you know, teaching them a few magic tricks if you are running a character entertainment organization. This is how do you put on the costumes and go out and be that character? Right? But anyone could dress up like the character and go show up at the event and just sit there like a bump on the log and do nothing.
And this takes us into the next layer of training that pink layer. OK. So that layer of training is all about doing it well. So I know how to do the mechanics of the magic trick, but how do I perform it so that it’s engaging and exciting for the audience? I know how to put the costume on and put the wig on and do all that stuff. But how do I be the character in a way that’s going to be convincing and given an immersive experience where the kid’s jaws are just dropping to the ground? But this character, right? So that’s doing it well. So, you know, everybody I see is doing this, this inside layer where they’re training their staff on the thing they do. The good companies are also doing this next layer, which is doing it way well.
But where I see most people falling short is in this third and final layer, this green layer that we see on the outside here, OK? And that is all about the full experience. So what do I mean about the full experience? This is about. Training people, not just on what you do, but the way you do everything about it, right? And that that surrounds it. So how do you gather the children when you’re about to start? How do you get their attention when everybody’s rowdy and you need them to quiet down? Do you train your staff specifically on these things so that you have a consistent, branded, exciting, high quality way of doing all these things that no matter which staff you send out, it’s going to happen in that predictable way that you know your clients are going to love, right? How do you greet your clients on arrival? How do you greet the birthday child on arrival? How do you ask for payment? How do you handle typical situations like, I don’t know, the adults are being loud, all the kids are actually quiet and listening, and it’s distracting. How do you deal with that? How do you handle atypical situations? You know, kids say the darndest things during our events, and it’s good to be ready for some of those things, those off the wall, things that we know could happen. We want to prepare our team for these things. So how do you handle those types of atypical situations? Are you preparing yourself for that so they can handle those situations in a way that is achieving excellence and by equipping them with these tools and with this, know how they’re going to want to do the best job possible because you have empowered them with skills they didn’t have before entering your organization. And it’s an incredibly, incredibly powerful thing.
OK, so these are the layers I want you thinking about for your business.
A few more training tips, OK? So the first one is actually something we already talked about, which is don’t just teach what you do, teach your staff the way you do it. OK. So we talked about not just, you know, don’t just teach the, you know, the way you paint the face, teach about the banter you’re going to have during the process. How are you going to entertain people who are waiting in line for their turn to get their face painted? Like, What are all these things that surround your event, that you’re going to teach your staff how to do? How can. Engagement during staff training starts with enjoyment, so we are in the business of fun. If your training is boring, your staff will be tuning you out and will not be taking any of it in. So keep your training fun, professional, but fun. OK. All right.
The next step is that different people learn in different ways. So just because you might be more of an auditory learner, somebody else might be more of a visual learner. Somebody else might be more kinesthetic and they need to touch the materials and get in there and do it. So design your training experience in a way where it sort of teaches things in multiple ways. OK, so we’re going to talk all the multiple intelligences. We’re going to get people engaged, no matter what type of learner you are. OK? So a simple way of doing that, for example, would be. And actually, this will tie in to the next point I’m going to make is that you should expect your staff to have very low retention. They’re going to remember everything, OK? So when we pair these last two points together, people learn in different ways and expect them to not remember very much, right? So if we do an in-person training with our staff, so there’s going to be a physical experience, I’m going to get them up, I’m going to get them doing the things and trial and error and learning by doing and all that stuff.
Then in addition to that, maybe I’ll record a video that they can reference later that will give them more of a visual auditory experience to take that information. And other people are better, with more reading right and more of a list like style. So paired with the video, now I can have a document that goes along with it. It’s an all of a sudden my staff have had this in-person experience. They have this video they can reference whenever they have this document, they could reference whatever, whenever and they will go with the materials that suit their learning style. Most this is natural for them to gravitate toward those things. OK, so we’re going to try and wrap this up now. But hopefully this gives you some ideas on ways to supercharge your staff training so that you’re getting your staff able and wanting to achieve excellence.
All right now, on behalf of both myself and Adam and the whole party business growth solutions team I want to thank you for spending the last eight or nine minutes with us in this training. I hope you got some value out of it.
Our organization exists with one sole mission. It is just to help you grow your party business as quickly as possible.
That is what we’re here to do. OK, now if you’re not sure where to start, castoff training may not be what’s most important to you. You might be a solo entertainer right now. I’m just dreaming about one day having a staff team, so this isn’t as important for you today. But there might be other areas of your business that are important for you to address right now. And in fact, there are six centerpieces of success to running a successful party business. All right.
And if you’re not sure which one you should tackle first, we’ve actually developed a party business growth quiz.
You go to partybusinessgrowth.com/quizÂ
Take the quiz will ask you a bunch of questions, and at the end, it’ll score you on the six different centerpieces and it’ll tell you which one you should be working on first. Not only that, when you get your results, it’ll actually give you some free training opportunities to get more information on how to approach, like what your first step should be for that particular area. So if you haven’t taken the quiz, there’s the link. It’s part of business growth dot com slash quiz, so go ahead and do that if you have taken the quiz and you know what you want to work on, but you still feel a little bit stuck. Go to our web site. Go to the contact section. Reach out to us. We are here to try and help you. That is our job. All right, so reach out to us and we will try to point you in the right direction. All right, thank you so much for tuning in. And that’s it for today. Party on.
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