🎉 State of the Party Industry – 2023

A deep dive into the party industry (conducted by Party Business Growth Solutions) based on the following two data sources:

Party Industry Survey

(350+ participants)

Questions about types of events, financials, tools used, goals for the year, and much more

Event Data

(70k+ actual events)

Includes data on types of events, pricing, sales cycle, most popular days/months, and more

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Why we’re doing this

Lack of data for the Party Industry

To this point, there has been a serious lack of meaningful statistics for this unique industry.  We, at Party Business Growth Solutions, are in a unique position to have access to both a relevant audience and industry-specific data, that allows us to conduct such a deep dive.

Data-driven decision making is critical

Leveraging this kind of historical, aggregate data empowers businesses in the party industry to make informed decisions for their party business and life goals.  The kinds of decisions that can drive growth based on evidence and trends, rather than guesswork, or more generalized statistics which may not be applicable for this particular industry.

Giving you data you can work with

With the sheer quantity of data involved, we’re committed to converting the raw data into meaningful, digestible insights, so that each individual party business doesn’t have to.

This said, we -of course- encourage each business to make their own assessment of what the data means for them and their particular business.

How and where you can get the data

Currently, we are releasing our findings as we work our way through this mountain of data.  There are two main ways you can access the data as we release it:

  1. In our industry-specific Facebook community: Party Business Think Tank
  2. Via a monthly summary Party Business Insights email

We may, at a future date, assemble all of our findings into a single State of the Party Industry Report, but that has not yet been determined.

About the Survey Data

How survey participants were recruited

There were several ways people were invited to participate in our survey and event data collection for this research:

  1. Several posts in our industry Facebook community with over 4000 party business owners, the Party Business Think Tank
  2. Emails sent to those on our mailing list(s) for: 
    1. Party Business Growth Solutions
    2. Party Pro Manager
    3. YAY-List
About the Party Industry Survey participants

There were just over 350 survey participants (during Dec 2023) who came from 18 different countries and 21 different entertainment types, with a mix of both full time and part time businesses.

The distribution of Party Business types is as follows:
(note: many participants offer services that fall in more than one of the categories below)

  • 🎨 ARTISTS – 49.8% of participants
    Includes: Balloon Twisting, Face Painting, Air Brush, Henna, Caricatures, etc
  • 🪄 PERFORMERS – 67.9% of participants
    Includes: Magician, Characters, Novelty Acts, Story-tellers, Puppeteers, Music/Singer/Bands, etc
  • ⚽ ACTIVE EXPERIENCES & PARTY RENTALS – 31.7% of participants
    Includes: Foam Parties, Djs, Party Rentals, Sports, Bubble Parties, Adventure Activities, Soft Play, Mini Golf, Firetruck Parties, Dance, etc
  • 🧪 HANDS-ON & RELAXING ACTIVITIES – 10.2% of participants
    Includes: Science Parties, Animal Encounters, Arts + Crafts, Game Trucks, Cooking/Baking, Spas, Slumber Parties, Movies, etc.
  • ⭐ OTHER – 2.2% of participants

About the Event Data

Our deep-dive event analysis had us looking at data from 73,546 events and enquiries from 2023.

 

The distribution of Party Business types within this dataset is as follows:

(note: many businesses offer services that fall in more than one of the categories below)

  • 🎨 ARTISTS – 50.1% of participants
    Includes: Balloon Twisting, Face Painting, Air Brush, Henna, Caricatures, etc

  • 🪄 PERFORMERS – 74.8% of participants
    Includes: Magician, Characters, Novelty Acts, Story-tellers, Puppeteers, Music/Singer/Bands, etc

  • ⚽ ACTIVE EXPERIENCES & PARTY RENTALS – 44.5% of participants
    Includes: Foam Parties, Djs, Party Rentals, Sports, Bubble Parties, Adventure Activities, Soft Play, Mini Golf, Firetruck Parties, Dance, etc
  • 🧪 HANDS-ON & RELAXING ACTIVITIES – 36.2% of participants
    Includes: Science Parties, Animal Encounters, Arts + Crafts, Game Trucks, Cooking/Baking, Spas, Slumber Parties, Movies, etc.

  • ⭐ OTHER – 9.1% of participants

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